Colour is not just a reflection of light. Is not just an aesthetic tool to enhance, or not, our everyday experiences.

Colour exists.

Colours perception is one of human’s senses for exploring their environment. It triggers emotional responses that our brains are wired to respond to.
Businesses should build a strong strategy when forming the character for their brand’s identity in the market because the choice of colours can increase consumer’s intent to purchase.

“I crave it all year round — in fact I’d go so far as to say I draw energy from it”. Thanks to David Airey

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