Online Marketing
Online marketing covers a broad range of advertising and marketing techniques that drive people to your website.
These techniques include search engine optimisation (SEO), email marketing, ppc advertising, social media marketing and link building to name just a few.
We work closely with our clients to listen and understand not only their current business model but what they want to achieve in the future.
At this point we can then identify areas that we can build and improve on and advise how we can instigate these findings into measurable results.
Internet marketing is an ongoing process that takes time, anyone who tells you otherwise is mistaken.
Bouncingbanana always provide a clear and honest analysis of what you can achieve with an online marketing campaign and the costs involved.
Key Marketing Concepts:
Search Engine Optimisation
Search engine optimisation (seo) is the process of improving organic page results on search engines through the use of various ranking techniques. Generally seo is split into two areas, ‘on page seo’ and ‘off page seo’. On page seo includes keyword research, site links and image optimisation to name few. Off page seo includes promoting your website through various channels, building backlinks to your site by submitting to directories and using social media.
Pay Per Click(PPC)
Pay Per Click(PPC) is an advertising system that drives traffic to your website through the use of ads. These ads are placed strategically within search results depending on various factors including cost, keywords and relevancy.
Bouncingbanana can help your business plan and implement a successful ppc campaign through the use of successful keyword research,
competitor analysis, relevant ad copy and cost analysis.
Email Marketing
Email marketing includes both advertising and promotional marketing through the use of emails to current and prospective customers. Bouncingbanana provide an online email marketing solution that involves managing contacts, sending emails and tracking results.
We can manage your entire email campaign and provide weekly performance metrics that include open and bounce rate figures. Campaign improvements can then be made through analysis of various factors, including building a strong relevant email list, targeting the right customers (at the right time) and getting your message across first time.
Social Media Marketing
Social Media Marketing is now an important tool for every business to use in building new relationships, engaging with customers and increasing sales. If your’re not using social media at this moment then now is the time to start. As with other types of digital marketing, social media marketing takes time to build up your reputation and followers.
We can build your entire social media campaign for your business using popular platforms such as Facebook, Twitter, Google+, LinkedIn, Pinterest.
Local Marketing
Local online marketing allows businesses to appear in local search engine results. We can advise on how to complete the process properly and give advice on how to have your business stand out from your competitors.
